Meet the team

Core Team

  • David Pencheon

    David Pencheon

    Previously, Director of the NHS Eastern Region Public Health Observatory from 2001 to 2007, serving the East of England. He has worked as joint Director of Public Health, a Public Health Training Programme Director in the East of England, with the NHS R&D programme, and in China in the early 1990s with Save the Children Fund (UK). Prior to that he was clinician in secondary care.

  • Jerome Baddley
    (Head of Unit)

    Jerome has worked for 17 years in sustainable development with 10 of those years in leadership roles. Most recently he was Chief Executive of an environmental social enterprise and Low Carbon Sector Chair of a Local Enterprise Partnership in the East Midlands. He led a team to produce the first full NHS carbon management plans (2008), the Nottingham City 2020 Energy Strategy (2010), and the regional natural resource footprint for the NHS in the East Midlands (2012). He has spent 10 years supporting health and social care organisations, businesses, third sector and communities to implement strategic and practical measures in sustainable development and resource efficiency.

  • Simon Briggs
    (Communications Manager)

    Simon's communications career has taken in Cambridge University, NHS East of England and the Care Quality Commission.  He studied at Cardiff University where he earned a degree in Journalism, Film and Broadcasting. Simon's experience includes corporate communications, events, stakeholder engagement, media relations, video and digital communications. 

  • R
    ick Lomax (Sustainability Projects Analyst)

    Rick has worked across several different sectors supporting organisations to embedded sustainable development, with a focus on analytics to provide accurate and informed decision making. Prior to this role Rick worked within a Health consultancy organisation for several years, supporting many NHS Trusts, commissioners and third sector providers across the whole spectrum of sustainability. During this time Rick undertook projects from carbon footprinting to green travel, from the procurement of energy performance contracts to energy efficiency validation, from engaging staff across sustainability and wellbeing to undertaking and analysing staff surveys. 

  • Nina Dubra (Business and Project Manager)

    Nina brings considerable experience to the Unit from work both within the NHS and private sector, including strategic planning, change management, re-branding and marketing - gained from a career in market research, property and healthcare. 

    Before joining the Unit Nina worked within the NHS England Midlands and East Regional Directors office.  

  • Susan Buttress
     (Team Administrator)

    Susan has worked within the NHS since 2000 with roles including PA, administration and project support. Susan started her NHS career with NHS Direct when it was first set up before moving to NHS East of England (Strategic Health Authority). Susan took a break from the NHS to work as school secretary at a new primary school in Cambridge before re-joining the NHS in 2014 as a Senior Administrator in NHS England.  

    Additional support  


  • Sonia Roschnik leads international work on behalf of the Sustainable Development Unit and works as an independent consultant to support sustainable health solutions. She worked as Head of the Unit for eight years and pioneered system wide approaches including the NHS Carbon Reduction Strategy (2009), the Route Map to Sustainable Health (2010) and the Sustainable Development Strategy (2014) in close partnership and regular consultation across England. Sonia chairs the coalition for sustainable pharmaceuticals and medical devices which developed global standards for carbon footprinting of pharmaceuticals and medical devices (2012) and recently launched guidance on the environmental footprinting of care pathways (2015). 


  • David Maher

    David Maher
    (Commissioning Adviser)

    David is helping the Unit take a lead on ensuring that sustainable development is anchored into the emerging commissioning world.  David is currently a Programme Director for City and Hackney CCG. Previously he was Head of Clinical Networks with NHS Newham supporting the development of clinical commissioning.  He has a special interest in Social Value and the role individuals and communities have to play in building a sustainable health and social care system.

  • Eleni Pasdeki-Clewer

    Eleni Pasdeki-Clewer
     (Sustainable Procurement Adviser)

    Eleni is an experienced sustainable procurement manager who will be taking the Unit's sustainable procurement agenda forward.  Prior to joining the SDU, Eleni designed and led sustainable procurement and sustainable supply chain programmes for the Department for Environment, Food and Rural Affairs (Defra) and KPMG, and has also worked in the Sustainable Procurement team at the Department of Health.