Meet the team

Core Team

  • Sonia Roschnik

    Sonia has worked in health and social care for the past 30 years as a clinician, in senior hospital management and in sustainability. Sonia worked for the SDU from 2008 to 2016 and before coming back as Director, was based in Abu Dhabi as a freelance sustainable health advisor whilst completing a Masters degree in Systems Thinking.

  • Jerome Baddley
    (Head of Unit)

    Jerome has worked for 17 years in sustainable development with 10 of those years in leadership roles. Most recently he was Chief Executive of an environmental social enterprise and Low Carbon Sector Chair of a Local Enterprise Partnership in the East Midlands. He led a team to produce the first full NHS carbon management plans (2008), the Nottingham City 2020 Energy Strategy (2010), and the regional natural resource footprint for the NHS in the East Midlands (2012). He has spent 10 years supporting health and social care organisations, businesses, third sector and communities to implement strategic and practical measures in sustainable development and resource efficiency.

  • Simon Briggs
    (Communications Manager)

    Simon's communications career has taken in Cambridge University, NHS East of England and the Care Quality Commission.  He studied at Cardiff University where he earned a degree in Journalism, Film and Broadcasting. Simon's experience includes corporate communications, events, stakeholder engagement, media relations, video and digital communications. 

  • R
    ick Lomax (Sustainability Projects Analyst)

    Rick has worked across several different sectors supporting organisations to embedded sustainable development, with a focus on analytics to provide accurate and informed decision making. Prior to this role Rick worked within a Health consultancy organisation for several years, supporting many NHS Trusts, commissioners and third sector providers across the whole spectrum of sustainability. During this time Rick undertook projects from carbon footprinting to green travel, from the procurement of energy performance contracts to energy efficiency validation, from engaging staff across sustainability and wellbeing to undertaking and analysing staff surveys. 

  • Nina Dubra (Business and Project Manager)

    Nina brings considerable experience to the Unit from work both within the NHS and private sector, including strategic planning, change management, re-branding and marketing - gained from a career in market research, property and healthcare. 

    Before joining the Unit Nina worked within the NHS England Midlands and East Regional Directors office.  

  • Kim Croasdale (Local and Regional Sustainability Networks Manager)

    Kim joined the unit from the NUS Department for Sustainability, where she ran behaviour change programmes for staff and students. She specialised in working in health and care organisations with clinical and non-clinical staff, as well as embedding education for sustainable development into the curriculum. Prior to that, she ran a behaviour change programme at the University of Sheffield for a year and studied Zoology & Psychology at the University of Bristol. 


  • Eleni Pasdeki-Clewer

    Eleni Pasdeki-Clewer
     (Sustainable Procurement Adviser)

    Eleni is an experienced sustainable procurement manager who will be taking the Unit's sustainable procurement agenda forward.  Prior to joining the SDU, Eleni designed and led sustainable procurement and sustainable supply chain programmes for the Department for Environment, Food and Rural Affairs (Defra) and KPMG, and has also worked in the Sustainable Procurement team at the Department of Health.